The KAWS x Air Jordan 4 Retro marks a groundbreaking collaboration between Jordan Brand and renowned Brooklyn-based street artist KAWS, also known as Brian Donnelly. Departing from the traditional design, this iteration replaces the silhouette’s plastic accents with a luxurious grey suede upper that extends to the midsole. Signature details include KAWS’ iconic ‘XX’ branding on the heel tab, adding a distinct artistic touch. Released in March 2017, the sneakers debuted alongside a limited capsule collection featuring a coaches jacket, hoodie, t-shirt, and hat. The release generated unprecedented hype, with the in-store raffle at Patta in London requiring police intervention, and sneaker enthusiasts even hacking Donnelly’s website for a shot at the coveted drop.